I love design. I love podcast design even more!
Tools like Not Easily Squished make it easier than ever to participate in the design of podcasts, and that’s a great thing.
The problem, as you may have already discovered, is that creating a good podcast that will attract an audience is actually quite hard! Concept creation, format design, content curation, audio design, and scripting are just a few of the elements involved. There’s a lot of art and science behind creating an enjoyable show.
Not Easily Squished is designed to teach you the basics with an easy process to follow, and pointers for where to learn more.
What is Audio Experience (AX) Design
Audio Experience (AX) design is the process designers use to create podcasts that provide meaningful and relevant listening experiences to audiences. This involves the design of the entire process of conceptualizing and crafting the podcast, including aspects of branding, design, format, and delivery.
What AX Designers do goes Beyond AE
“Audio Experience Design” is often used interchangeably with terms such as “Audio Engineering” and “Producer”. However, while producer and audio engineering (AE) are important aspects of AX design, they are subsets of it – AX design covers a vast array of other areas, too. An AX designer is concerned with the entire process of conceptualizing and crafting a podcast, including aspects of branding, design, format, and delivery. It is a story that begins before the podcast is even in the listener’s ears.
AX Designers consider the Why, What and How of Podcast Listening
As an AX designer, you should consider the Why, What and How of podcast listening. The Why involves understanding a listener’s motivations for what will get them to press play, listen to at least one episode, and specifically encourage them to subscribe to the podcast.
The What addresses the things people can learn from a podcast — it’s delivery.
Finally, the How relates to the design of content in a relevant and aesthetically pleasant way. AX designers start with the Why before determining the What and then, finally, the How in order to create podcasts that listeners can form meaningful experiences with. In podcast designs, you will need to ensure the podcast’s “substance” comes through during each episode and offers a seamless and enjoyable experience.
AX Design is Listener-Centered
Since AX design encompasses the entire listener journey, it’s a multidisciplinary field – AX designers come from a variety of backgrounds such as new media design, radio production, user experience design, and interaction design. To design for human ears also means you have to work with a heightened scope regarding limitations in an audio-only medium and the potential for listeners to have subjective opinions about podcast quality based entirely on the “way it sounds”.
An AX designer’s typical tasks vary, but often include listener research, crafting personas, designing content and format prototypes as well as testing designs. These tasks can vary greatly from one podcast to the next, but they always demand designers to be the listener’s advocate and keep the listener’s needs at the center of all design and production efforts. That’s why most AX designers adopt a listener-centered approach that guides them towards a balance between the listener’s needs with relevant content choices.
Learn More about AX Design… with my Podcast Worthy Design Course!
What if you could design a podcast people would listen to?
I see the problem most people have in starting a podcast. Somewhere along the way, they were told that buying a microphone is Step One. It is NOT! Buying a microphone is closer to being Step Eight.
That means too many podcasters skipped Steps One through Seven on their way to a quick start, only to find their podcast efforts go off the rails.
The REAL Step One of a good podcast begins with podcast design. After years of successfully designing, producing, and launching Podcasts for clients that ranged from Outdoor Sports and Self-Improvement to Interview Shows and Audio Dramas, I see that pre-production — specifically time-tested design principles — is the missing podcaster discipline.
I finally decided to pack all my knowledge together and launch a comprehensive course that teaches everyone how to do it too. If you have absolutely no idea where to start with your podcast, or you’re stuck trying to figure out how to improve your podcast, Podcast Worthy is the perfect course for you.
Last modified: April 9, 2020