Written by Design, Latest Episodes

I, Podcast

Kyle takes a page out of the essay I, Pencil, and discovers how uninhibited creative energies led to the miracle of the podcast industry.

Not Easily Squished - I, Podcast

Ep.05 — I, Podcast

Kyle takes a page out of the essay I, Pencil, and discovers how uninhibited creative energies led to the miracle of the podcast industry.

Episode at a Glance

You may have thought about everything that goes into enticing someone to press play, but have you ever thought about the design decisions that have led up to the play button itself? There is a whole world of cooperation between people, far apart and personally unbeknownst to each other, that allows your podcast episode to reach your listener. This podcast industry is a marketplace that performs miracles almost every moment of every day. Today, you and I are going to take a journey. I am going to walk you through the day in the life of a podcast episode — from ideation to listener.

There are three major segments all acting in concert with each other to form what I see as the reference model to the current layout of what we CALL the Podcast Industry. These three smaller industries consist of Production, Distribution, and Consumption. If these three smaller industries did not act in coordination with each other, podcasting would not exist. I’ve created a diagram of this model to help conceptualized as you follow along.

[PDF] Podcast Industry Model

NES Design Master: Leonard E. Read

Today’s Master is Leonard E. Read. Mr. Read (who lived from 1898–1983) established the Foundation for Economic Education (FEE) in 1946 and served as FEE’s president for 37 years. He was a strong defender of American liberty with a specific focus on individual freedom and private property rights. This is what led him to author 29 books and hundreds of essays.

But is his powerful yet simple essay titled, “I, Pencil: My Family Tree” published back in 1958, that is his most famous work. For over 60 years hundreds of thousands of Americans of all ages have read (or heard) this simple and beautiful explanation of the miracle of the “invisible hand” by following the production of an ordinary pencil.

If you are new to “I, Pencil” — Please check out the link in my show notes to both the PDF version of the essay and an Audio version provided by the Foundation for Economic Education (FEE).

[PDF] I, Pencil Essay
[MP3] I, Pencil Audio
Additional FEE download options

Although a few of the manufacturing details and place names have changed, the principles endure. I love the principles found in “I, Pencil” — especially when you can apply them to improving your podcast design.

Notable Quotes

“Leave all creative energies uninhibited.”
Leonard E. Read

“[Markets are a] configuration of creative human energies. [Thousands] of tiny know-hows, configuring naturally and spontaneously in response to human necessity and desire. And in the absence of any human masterminding.”
Leonard E. Read

“We are perishing for want of wonder, not for want of wonders.”
GK Chesterton

Presented by Create Art Podcast

To get your art muscles strong enough to start designing podcasts, you need to listen to the Create Art Podcast. If you’re like me and crave creativity, art, and learning how to find your artistic muse, then you need to join my good friend Timothy Kimo Brien as he takes a deep dive into the world of creativity with the Create Art Podcast.

About NES

Podcasting Starts with an idea: an idea that is not easily squished! However, long before their creators ever sit down at the microphone, a podcast idea needs to hardened, tested, and found worthy. This goes beyond just content creation and delivery. It requires real thought and structure to design a podcast that will survive long enough to find an audience. Follow your host Kyle M. Bondo has he takes fragile podcast ideas and transforms them into fierce audio concepts that are Not Easily Squished!

NES is a Gagglepod Studios Production

Thank you for listening! Be sure to check out the other Gagglepod Studios shows including Podwrecked, PAUSE for Dramatic Effect, and Create Art Podcast — you can find all of these and more at Gagglepod.com

Go create something great!